MAQ Software implements a state of the art Azure and Power BI solution to report sales.
TweetThanksgiving weekend is the busiest shopping time of the year for retailers. Purchases during Black Friday weekend can account for more than 20% of quarterly sales.
Retailers attempt to maximize Black Friday sales by offering enticing promotions and discounts. The retailers’ sales goals rely on each promotion meeting a certain number of purchases. To evaluate the effectiveness of promotions, our client wanted to track store sales in real-time. Based on sales, the retailer could adjust promotions to maximize revenue and profitability.
To track sales and promotions, our client relied on multiple data sources stored on various platforms, which was cumbersome and time consuming. Using Azure Services and Power BI, MAQ Software built a real time promotion tracking solution for the retail store managers and marketing managers.
MAQ Software created a real-time reporting solution using Azure Data Factory, Azure Data Lake Storage, Azure Data Analytics, and Power BI.
MAQ Software developed a solution using an array of Azure services. Azure Data Factory pulls real-time data from on-premise servers, blob storage, and static Excel worksheets and stores it on Azure Data Lake Storage (ADLS). ADLS data is processed through Azure Data Warehouse to create external tables for processing the tabular model.
We then process the external tables in Analysis Services Tabular Model. The Power BI report has a live connection to the tabular model and displays data visualizations that are refreshed twice an hour. Along with the Power BI dashboard, the software sends a secure email every hour.
The Azure-based solution enables the retailer to track up to the minute data regarding the performance of its Black Friday promotions. The retailer no longer relies on traditional databases that would take days to process for the needed information.